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N E G O T I A T E T O W I N
Ask Mr. Trump: Questions from Readers of the
Trump University Blog
Q: I’m in a family business. My family is satisfied with keeping
the company where it is, but I want to take it to the next level.
What can I do?
DJT: Show your family a solid plan that lays out your proposal.
Then convince them that it’s a good idea. This may call for some
negotiation skill. The best negotiations occur when everyone
wins. Explain to your family how everyone will benefit from your
plan and be thorough. Don’t generalize or be vague; give them
facts, figures, and numbers. Remember the golden rule of negoti-
ating: He who has the gold makes the rules.
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