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Star t Y our Own Business

by

Michael E. Gordon , PhD

n the last chapter, you learned the two compelling reasons to pursue a
I career in entrepreneurship: (1) realizing your personal potential and
(2) creating wealth. This chapter demystifies entrepreneurship and guides

you through the process of identifying business opportunities and creating
a new venture. Starting your own business will be the most exhilarating and
challenging journey that you can imagine. Passion, single-minded focus,
and hard, smart work will carry the day. Take the following steps one at a
time, and by the seventh and last, step, you will have turned on your money
machine:

Step 1. Search for many business ideas.
Step 2. Select the one most promising opportunity.
Step 3. Develop an effective executive summary.
Step 4. Create your business identity.
Step 5. Build your milestone charts.

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