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TRUMP UNIVERSITY WEALTH BUILDING 101

Downloadable Exhibit 11.1 Opportunity Screening Checklist*
Rating/Comments
1 2 3 4 5
Category Opportunity Screening Checklist Low High
Personal fi t Is there a fi t between your idea and your
personal skills, passions, risk tolerance, and
objectives?

Value to Does your product or service eliminate a
customers nagging problem for your customer?
Is it unique, innovative, or creative?
Does it add signifi cant, cost-effective value
for your customer?
Market Is the market large and growing? Is the
dynamics industry favorable in terms of competitors,
buyers, suppliers, substitutes, and future
entrants?
Can you gain market share because of an
untapped market niche, weak and frag-
mented competitors, and reachable
customers?

Profi tability Is there a strong and profi table customer
and scalability need, want, and demand?
Is there the potential for recurring profi table
sales?
How sensitive is the market to product
pricing?
Can you reach break-even sales and
positive cash fl ow rapidly?

Financial Do you have suffi cient fi nancial resources
issues to start and grow your business?
Is your business capable of generating an
attractive and timely return on investment
(ROI) for yourself and for other investors?
Management Do you and your team have industry
team knowledge, skills, experience, and strong
entrepreneurial traits? Are you unstoppable?

100

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