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TRUMP UNIVERSITY WEALTH BUILDING 101

The Beading Café

Executive Summary

January, 2008

The Company
The Beading Café is a new company that will provide a community
environment for avid bead lovers of all skill levels. Located in Brookline
Village, the company will offer regular and frequent classes, and will sell a
comprehensive selection of beads from around the world, tools, fi ndings,
supplies, and fi nished beaded jewelry from our own inventory and on
consignment.
Our value proposition for our customers is based on the creation of
a magnetic, aesthetic, friendly atmosphere. Repeat customers will come
for the camaraderie, for the learning experience, and to create their own
beautiful beadwork. In a gracious 2,000 square-foot setting, supplies
and work tables will be available, in addition to continuous free tea,
honey, mint, and lemon. Sandwiches, salads, gourmet coffees, pastries,
and other snacks will be available for sale. Skilled teachers will be re-
tained on an as-needed basis. When classes are not being held, videos
will be shown so that regular customers can learn on their own as they
purchase the needed supplies. There will be background music for aes-
thetics. The company will expand through acquisitions, new stores, and
franchises.

Our Mission

To build a profitable chain of beading stores based on a social, creative,
learning atmosphere.

Keys to Success

• Implementing a winning concept based on a magnetic culture of

camaraderie, beading, and aesthetics.
• Marketing, marketing, marketing, and more marketing.

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