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Star t Y our Own Business

• Capturing very desirable locations and expanding through acquisi-
tions, starting new stores, and franchising.
• Mobilizing fi nancial resources for new locations.

Market Characteristics
The retail beading business is a regional and fragmented market. Competi-
tion is local, and there are no dominant branded beading competitors. There
are 10 beading stores in our geographic market within a 10-mile radius. What

is missing in this attractive and profitable beading market is a social commu-
nity environment. As the first mover, we will have a short-term advantage.

Other competitors will be able to copy our best practices and to replicate our
concept. However, through an aggressive local advertising and promotion
program, we intend to capture market share quickly. Once captured, the cus-
tomers would be ours, and we would not take them for granted.

Competition

Competitors Location Social Supplies Classes Café
The Beading Café Brookline Yes Yes Yes Yes
Bead Company of Cambridge, No Yes Yes No
America Boston

Red Crystal Watertown No Yes Yes No
Beads Boston Newton No Yes No No
Beautiful Creations Winthrop No Yes No No
Ancient Stars Watertown No Yes No No
Belle Art Supplies Newton No Yes No No
Rose Garden Brookline No Yes No No
Bini’s Tree House Boston No Yes No No
Personal Jewels Cambridge No Yes No No

The Team
The company has a strong management team of two seasoned beading enthu-
siasts with extensive experience in, and knowledge of, the beading business.
Maria Alejandra Figaredo , CEO, brings extensive aesthetic and oper-
ational experience to this present position, as well as 15 years as a bead-
ing hobbyist. She worked part time as a supervisor in a jewelry store in

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