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Notes

Chapter 10: Think Like an Entrepreneur

1. Roger Fisher and William Ury, Getting to Yes: Negotiating Agreement
without Giving In (Boston: Houghton Miffl in, 1997).
2. Charles H. Kepner and Benjamin B. Tregoe, The Rational Manager:
A Systematic Approach to Problem Solving and Decision Making
(Princeton, NJ: Kepner-Tregoe, 1997).
3. Charles H. Kepner and Benjamin B. Tregoe, The Rational Manager:
A Systematic Approach to Problem Solving and Decision Making
(Princeton, NJ: Kepner-Tregoe, 1997).
4. Alex F. Osborn, Applied Imagination: Principles and Procedures of
Creative Problem Solving, 3rd ed. (New York: Scribner’s, 1993).

Chapter 11: Start Your Own Business

1. Jeffrey A. Timmons and Stephen Spinelli, New Venture Creation,
7th ed. (New York: McGraw-Hill/Irwin, 2007), chap. 4.
2. Jay Conrad Levinson, Guerrilla Marketing: Secrets for Making Big
Profits from Your Small Business (Boston: Houghton Miffl in, 1998).

Chapter 13: Why You Should Invest in Real Estate

1. In New York City and San Francisco, even older properties often
sell for upwards of $800 per square foot.

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