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Build W ealth—My W a y

we have the egos to match. With us, it used to be like the old Western stand-
off, “This town’s not big enough for the both of us.” Now we’re good friends.
Back in the day, though, the competition was fierce—and I loved our battles.

Competition fires me up.
Competition pushes me to expand and extend my efforts beyond what
I thought was possible.
Competition forces me to outdo myself. I love competition because, ulti-
mately, it makes me bigger.

Be Your Own Best Asset

Being a brand might sound complex to you, but it’s not. Being a brand simply
means that you are your own best asset. I never planned on becoming a brand,
but, given my ideas, my aesthetic, and the circumstances that led to an ex-
panding network of interests, “Trump” has become a great brand that deliv-
ers luxury and exclusivity.
It all started with Trump Tower, my signature building that serves as the
model for my brand. People pay more to live in or rent space in my buildings
because of the association with me and my ideals. These ideals are constantly
put into practice in ways both big and small, such as the illuminated seven-
story waterfall cascading over finely matched Italian marble in the atrium of

Trump Tower.
I avoid the commonplace and give tenants and buyers more than they
might expect. That’s a big part of the Trump brand. Become your own best
asset and adopt the mentality of an investor. Make decisions and take or del-
egate actions now that will bear fruit later. That’s the key to wealth creation.
Don’t jump at the best offers, or slap your name on anything you think
people might buy. Believe in whatever you put your name on, and make sure

it reflects who you truly are.

Get Going!

Are you ready for the challenge of creating and building unlimited wealth?
You’ve got work to do—work that’s going to teach you how to create and
build the wealth you want!

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