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150 I CHAPTER TWELVE
working hard and accomplishing little. In most cases, these types of
businesses focus primarily on people and not on developing great systems.
A great team ofhighly paid people will fail without great systems.
What is the difference between an entrepreneur and a CEO? Making it
as simple as possible, an entrepreneur is like a person who builds great race
cars. A CEO is like the driver of the race car. Ifyou have a great race-car
driver, but a poorly built race car, the great CEO will lose every race. Rarely,
you will find entrepreneurs who are great CEOs. Donald Trump is one of
those people. So are Bill Gates, Michael Dell and SteveJobs. These men can
build great race cars and drive them.
In The Rich Dad Company, we have three CEOs and three race-car
builders in Kim, Sharon and 1. Sharon is excellent at both building and
driving the race car. Kim and I are better at driving, but we do build parts
of the car. I otien say that I am the horn of The Rich Dad Company and
Sharon is the engine. I would definitely say Rich Dad is a team enterprise.
In Summary
I have met many people who have become very rich in the S quadrant.
Many are small-business owners who are excellent builders and drivers of
small businesses. There are also Es and Ss who become very rich attaching
themselves to B-quadrant businesses.For example,Tiger Woods is an S (and
in his case, S stands for superstar as well as self-employed or specialist), but
much ofhis wealth comes from his endorsements ofB-quadrant businesses.
The same is true with some movie stars. They are in the S quadrant, but
associate with B-quadrant businesses such as Sony or Warner Bros.
Donald says, "think big," and he builds giant buildings and megahit
television shows. My rich dad said to expand, and he meant expanding the
way McDonald's did. Both are forms ofthinking big and expanding.
Are you beginning to understand why the 90/10 rule ofmoney works?
The 10 percent who make 90 percent of the money do the things that 90
percent ofthe other people do not do.
WHY WE WANT You To BE RICH
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