Page 210 - Trump University Commercial Real Estate 101

TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101

Don ’ t Confuse Distraction with Diversifi cation

I ’ ve talked about the people who never get around to taking action.
Let ’ s now discuss the people who take too much action.
On the face of it, they should be the superachievers, right? Not so.
Their problem is that they fl it from one idea, deal, and market to the
next, and never really get good at anything.
It ’ s great to be enthusiastic about all the possibilities you see. The
only way to capitalize on them is to make a decision about which is the
best to do first, and then to do it to the best of your ability.

Decide and do . Don ’ t dream and dabble . As you gain experience and
resources, you may be able to increase your capacity and do several
projects in multiple markets simultaneously.
When you ’ re that good, you ’ ll still have an appetite that ’ s larger
than what you can effectively complete. Believe me, it ’ s sometimes

painfully difficult to fly into a market, see a tremendous amount of
opportunity, and have the self - discipline to say to yourself, “ Not now. ”
Pick up a book called Flow , by Mihaly Csikszentmihalyi. Some
name, huh? But it ’ s a great book. He talks about how to fi nd that sweet
spot in which you do your best work. He explains that if your work is
too easy, you get bored and disengage, but if your work is too hard,
you get frustrated and disengage.

Perhaps you will not find much success in a given market because

you misread the phase that it ’ s in. It ’ s fine to move on to another mar-
ket or type of commercial deal. Just be honest with yourself fi rst: Are
you moving on after having given it a very solid try, or are you bailing
out? Your conscience will know.

These Eight Words Tell Me Everything

“ How many offers did you make last week? ”
That ’ s it. That ’ s all I have to ask another investor in order to get a
pretty good idea of that person ’ s business.

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