Page 134 - Midas Touch

Your brand must be genuine, not fake. People can spot a
fake.
A brand is not a logo. A brand is the promise you put out

there and the experience you deliver.
People buy with their hearts and justify their purchases with

their minds. So have the courage to find your heart and put
it into your brand.

Figure out what really moves you. You’ve got to have the
fire in order to have the Midas Touch.

If you are too cheap to invest in your brand or yourself, then

the Midas Touch will elude you. By cheap, we’re talking
about money, time, commitment, and people.
Do whatever it takes to improve your public-speaking

skills. You’ll absolutely need them.