Page 178 - Midas Touch

When a person steps up to a McDonald’s counter and says, “I want a Big
Mac, medium fries, and a Coke,” the entire B-I Triangle goes into hyper-
efficiency. Immediately, the burger, fries, and Coke, the product in the B-I
Triangle, come together from sources all over the world. They are
delivered to you in less than five minutes. If that is not a miracle, I do not

know what is. On top of that, the precision and efficiency is duplicated
worldwide, in cities and towns everywhere. That’s systems in the B-I
Triangle.

Actually, if you ever want to understand the power of the B-I Triangle,
simply go to the McDonald’s nearest you and sit there for an hour. Imagine
the millions of workers it takes to keep the B-I Triangle functioning—
delivering what customers want, what keeps kids happy and parents

relieved—in less than five minutes, all over the world. One person, an S,
cannot do it. It takes millions of people.

I marvel at this. The moment you place your order, buns from the wheat
fields and bakeries throughout the world are in action. Tons of potatoes are
cut and ready for deep-frying. Beef from all over the world is butchered,
ground, formed into patties, and ready when you want it. The Coke is
bubbly, sharp, and crisp. The taste is consistent, and the bathrooms are

clean. McDonald’s is an excellent example of an efficient, global B-