Page 179 - Midas Touch

quadrant business that knows its customers. That little thing is a big thing.
They know what their customers want.

Donald understands what I’m talking about with all these examples. He
has been true to the little thing that is a big thing when it comes to his
business. When people stay at a Trump hotel, purchase a Trump property,

or play 18 holes on a Trump golf course, they are buying the money, sex,
fame, and power of Trump. That is Donald’s brand. That is his promise.
That is the little thing he does that makes the big difference. He turns them
into big things, very big things. It all matters to his customers and it all
works together.

Little Thing #5: Simple and fun

The little thing that counts for Rich Dad is that we keep financial
education simple and fun. Many people freeze up whenever there is talk
about money, finance, or even numbers. Most of Rich Dad’s competitors
are too serious and boring. They act like dictators, shaking their finger at
you saying, “Cut up your credit cards, save money, and live below your
means.” They treat people like children, telling them what to do and not
trying to truly educate them.

They say you’re supposed to live below your means. Easy to say, but who
wants to settle for less? I don’t. You don’t. In my opinion, living below
your means kills your spirit. I think most people are like me. They’d rather
expand their means than live below it.

Also, after this last financial crisis, many people now know that my
competitors’ financial advice is bad advice. Rather than make them rich,

people who followed my competitors’ advice lost a lot of money. Now
they are giving advice on how to recover and advice on what to do now. I
can’t figure out what their little thing is that is a big thing, but I know Rich
Dad’s little thing is—financial education that is simple and fun.

People wondered why Donald and I teamed up in 2006 to write our first
book, Why We Want You To Be Rich. We did it because we both were seeing
a looming problem: the disappearing middle class. We warned people in

that book. We put it all in simple terms. We wanted people to be rich
because we didn’t want them to end up poor. As the middle class
disappears, there’s only one of two ways you can go: rich or poor. We want