Page 208 - Midas Touch

The Regular Guy/Gal identifies with the average person,
the salt of the earth. Politicians with “the common touch”
do well with this type. Sarah Palin is using the Regular

Guy/Gal archetype to further her career inside and outside
of politics. Country-Western music, neighborhood festivals,
and labor unions appeal to this person.

The motto of the Regular Guy/Gal is: “All men and women
are created equal.”
The Sage is the teacher. Both of us work under the Sage

archetype. We are the sages for the world of

entrepreneurship and financial education. Other sages are
George Washington Carver, Albert Einstein, Socrates,
Confucius, Buddha, and Oprah. As you can tell, there are
different sages for different people. In the world of the B
quadrant, corporate America, Peter Drucker is one of the
sage gurus. In the world of the I quadrant, Warren Buffett is
the “Oracle of Omaha.” All sages have faith in people that

can learn and grow in ways that allow us to all create a
better world.

The motto of the Sage is: “The truth will set you free.”

Now that you know the different archetypes, ask yourself these questions:

What is my archetype?
How can I use my archetype to shape my business?

This is where “Must-Do #1: Be a lifelong student of business” becomes

relevant. The Hero and Outlaw is the kind of book most S-quadrant
entrepreneurs typically do not read unless it happens to be within their
specialty. Often the study of business is the study of people and leadership,

which is the kind of book this is. If you do not want to read and study,
evolving into the B and I quadrants might be difficult for you.