Page 215 - Midas Touch

entrepreneur must count among their most cherished and important
abilities. An entrepreneur’s most important little thing is to be an
employer who provides jobs for people who are hungry for security,
benefits, and a more promising future. It’s a massive responsibility and

one that Midas Touch entrepreneurs take very seriously. We understand
that losing a job has the power to rip out the emotional core of an
employee and, in the process, jeopardize their family’s well-being.
Increased unemployment also affects the communities we live in, our
nation, and the world.

The best entrepreneurs believe that the true measure of their success has
little to do with their wealth or the size of their homes. It has to do with

the number of jobs their business creates. Imagine an entrepreneur like
Steven Jobs. His business not only created countless jobs at Apple, but
also spurred hundreds of thousands, if not millions, of jobs in all the
industries and businesses that support Apple products. That is the Midas
Touch.

We must understand that governments cannot create real jobs. Only

entrepreneurs can do that. It’s up to all of us to take action and change this
world for the better.

Points to Remember | Things to Do

Seek to discover that little thing in your business that can
be a big thing to your customers. Uncover your gift.
Select your tactic and choose strategies to make the tactic

happen. Keep it simple and executable.
Recognize it’s your job to focus the mission and bring the

B-I Triangle to life.
The Midas Touch requires discipline. You can be a rebel,

but understand that it will demand new levels of personal,

financial, and business responsibility
Be generous with your energy and success. Bring others

along for the ride and reward them well. The Midas Touch
is not a solo sport. It is a team effort.