Page 213 - Midas Touch

S-quadrant entrepreneurs must figure out a way to create leverage in their
business. For their business to grow into the B-quadrant, entrepreneurs
must leverage their gifts.

Here are a few examples:

Singers make a record and sell it.
Personal trainers create a new exercise DVD and sell it via

“Infomercials” on television.

Experts share their knowledge through podcasts that are
free to the public, but sponsored by paying companies.
Programmers create a new application or software program

they license to customers.

Your gift is your little thing that makes the world better. It is your job to

give that gift to as many people as possible. Doing that takes leverage. You
can’t do it alone. There are only so many hours in the day and the harder
you work, the more taxes you pay.

Ask yourself: “How can I leverage my gift to serve more people?”

2. Become expandable.

If it works in New York, works in Phoenix, and works in Columbus, it is
expandable to the world. Donald builds luxury all over the world. Robert
teaches people about money all over the world. Both men have books that
sell all over the world. S’s typically have problems expanding. In many
cases, the S is a licensed professional like a doctor, lawyer, real estate

agent or massage therapist. These professions, and many others, require a
license. If they aren’t licensed in another city, state or country, they can’t
do business there. Should they lose their license for any reason, they are
out of business entirely. S’s are also limited by their inability to be in two
places at once. Through leverage, a true B-quadrant entrepreneur can
expand to go anywhere and work everywhere. Their motto is: “If there is a
will, there is a way.” Ask yourself: “What must I do to make my business

expandable worldwide?”