Page 87 - Midas Touch

abroad and immerse yourself in the culture, the same goes
for learning the languages of business. Just dive in and
begin experiencing and hearing and then speaking the
language. As leaders, entrepreneurs must encourage their

team to foster communication and understanding, both
inside and outside the business.

Cash Flow
Often this is called “the bottom line” and appropriately, it is
at the bottom of the triangle. Cash flow is similar to blood
flow in a body or fuel flow through a car. Without cash,
blood, or fuel flowing, the business, body, and car stop

operating. A body can hemorrhage blood, a car can have a
fuel leak, and a business can hemorrhage cash. As if the
entrepreneur doesn’t have enough to do as leader, another
role is to make sure enough cash is flowing to all 8
integrities (aka expenses) and still keep the company
profitable.

You can see why, with all these high-level roles, it is
impossible for Midas Touch entrepreneurs who want to
grow their companies to get mired in any one of these five
interior integrities. Even though they may be more
comfortable working in their specialty, they must act as a
leader and work to get all the specialists in the five interior

integrities to work together. So many highly educated
people fail to recognize this and fail as entrepreneurs, or
never reach their true potential. They fail to speak all 8
languages and believe that the one specialty they are best at
is the most important. They fail to see that all 8 integrities
must work together. They are all essential to the growth and
profitability of the business.

In case you’re wondering why these are called the “8
Integrities” and not the “8 Areas” or “8 Specialties” or
some other word, here is your answer. The word “integrity,”
by definition, means “whole and complete.” An