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entrepreneur must focus on the whole business, the 8
integrities, not just their specialty.

How to Prepare
Being an entrepreneur is a big task. It is not easy. So what can you do to
prepare?

First and foremost, expand your focus. In the example earlier in this

chapter, if you want to have a cookie company, you’re going to have to
expand your focus beyond baking cookies. Most entrepreneurs focus too
narrowly. Dive into your business, and business in general, to study and
learn the language of the 8 Integrities of Business. In the process, you’ll
learn business in the real world, which is the best way.

We also recommend that you gain experience before starting your own
business. With your new-found awareness of the 8 Integrities, get a job in

the E quadrant and observe the B-I Triangle in action. You’ll learn as
much or more from a company that is doing it wrong, as you will from one
that is doing it right.

This may sound crazy, but flipping burgers at McDonald’s is one of the
best jobs you can have for observing the B-I Triangle. This company is a
master of the 8 Integrities of Business. McDonald’s has the very best
business systems in the world. Whether you join the McDonald’s team or

work at another business, take the B-I Triangle to work and begin to notice
how all 8 integrities operate in unison. When a problem arises in the
business, use the B-I Triangle as a guide and troubleshoot the integrities
that are not working. One year of this, even part-time, will give you a
significant head start over an entrepreneur who only has a dream, but no
real-life experience. Remember, you are not looking for a career. You are
looking for the best training ground. Don’t work to earn. Work to learn.

Even if you do not work for McDonald’s, go to one of their restaurants,
order a Big Mac with a drink and fries, and notice how long it takes for the
food to arrive and your money to change hands. Then sit down and, as you
are eating your meal, think about everything that went into getting you
into that restaurant and everything that went into delivering the product. If
you can build a business of any sort that operates with such high efficiency