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AV O I D F I X E D PAT T E R N S

Be ope n a nd f lexi ble

hen I was building Trump Tower, I planned to call it
W Tiffany Tower because it is next to the landmark Tiffany
& Co. store on Fifth Avenue in New York City. Then a friend
asked why I would name my building after a famous jewelry store
when it was my building. He made a good point, so I changed the
name to Trump Tower. Now, Trump Tower has become a cele-
brated site in its own right—a destination and a name that people
recognize. It pays to listen and to be willing to change.
At times, you must be obstinate and tough or business preda-
tors will eat you alive. However, you must also know when to
change and be flexible. If you insist on following fixed patterns, it
can limit you and your future. Everything changes and virtually
nothing goes according to plan. So when changes occur, as they
will, you must adapt, change, and even make U-turns.

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