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                          A P P R O A C H Y O U R W O R K


                                 A S A N A R T F O R M


                                      Work     br il lia nt ly















                       ablo Picasso was a brilliant artist and a fabulous businessman.
                   PHe knew the value of his work. He loved to tell the story of a
                   visitor to his studio who stood in front of a painting and asked,
                   “What does it represent?” “Two hundred thousand dollars,”
                   Picasso replied. Picasso obviously viewed his art as a business,
                   which it was.
                       Although I’ll never be mistaken for Picasso, I always try to be
                   an artist when I work. That means that I try to perform on the
                   highest level. I view my business as an art, which it is. You should
                   view your work that way, too.
                       Perform your work on the highest level and don’t be afraid to
                   ask to be paid what you’re worth. Create goods or service that
                   you’re proud of and can stand behind. Think of your business as

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