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T R U M P  1 0 1 :  T H E  WAY  T O  S U C C E S S





                         I N S I S T  O N P E R F E C T I O N


                           When I was building Trump Tower, I spent a
                  great deal of time trying to find the exact color marble I
                  wanted for the lobby. I looked at hundreds of samples until
                  I found Breccia Perniche, a rare and very expensive marble.
                  The color was a spectacular blend of rose, peach, and pink
                  that was absolutely perfect.
                    I flew to the quarry in Italy to see the magnificent marble
                  and I examined every bit of its huge supply. As I did, I
                  noticed white spots and veins in most of the Breccia Per-
                  niche that detracted from its beauty. Nevertheless, I was
                  determined to use this marble. So we marked off the best,
                  most flawless slabs and scrapped the rest—about 60 percent
                  of the total. It wasn’t cost-effective, but it was worth it. The
                  lobby in Trump Tower is truly a work of art, and the marble
                  made the difference. It’s gorgeous.






















                  Trump Tower Atrium.
                  Photo courtesy of the Trump Organization.




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