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T R U M P 1 0 1 : T H E WAY T O S U C C E S S
I N S I S T O N P E R F E C T I O N
When I was building Trump Tower, I spent a
great deal of time trying to find the exact color marble I
wanted for the lobby. I looked at hundreds of samples until
I found Breccia Perniche, a rare and very expensive marble.
The color was a spectacular blend of rose, peach, and pink
that was absolutely perfect.
I flew to the quarry in Italy to see the magnificent marble
and I examined every bit of its huge supply. As I did, I
noticed white spots and veins in most of the Breccia Per-
niche that detracted from its beauty. Nevertheless, I was
determined to use this marble. So we marked off the best,
most flawless slabs and scrapped the rest—about 60 percent
of the total. It wasn’t cost-effective, but it was worth it. The
lobby in Trump Tower is truly a work of art, and the marble
made the difference. It’s gorgeous.
Trump Tower Atrium.
Photo courtesy of the Trump Organization.
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