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A P P R O A C H Y O U R W O R K A S A N A R T F O R M

twist. Stay within yourself, and don’t be a pale imitation
of someone else.

• Recognize your shortcomings. Learn where you need
more knowledge, training, and experience. Then find out
where and how to get it.

• Explore developments and breakthroughs in other fields
to see if you could use them, or parts of them, in your
work.

BEWARE

Approaching your work artistically can be bad business if you
ignore the bottom line. If you focus too much attention on mak-
ing every detail absolutely perfect, it may not be time- or cost-
effective. Work artistically, but monitor your time, effort, and
costs. Find the right balance without breaking the bank.
Sometimes you may exceed what the market requires and not
get your price. But setting a high standard pays off in the long
run and is always an asset, no matter what business you’re in.

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