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Y O U R G U T I S Y O U R

B E S T A D V I S O R

Lis te n to your ins tinc t s

ithin seconds of meeting Mark Burnett, the creator of
WThe Apprentice, I knew he was 100 percent solid, both as
a person and as a professional. Right away, I liked and trusted
Mark, and I knew that I wanted to do business with him. How-
ever, I’ve met people who I’ve had an immediate aversion to
even though I never knew why. While I try not to be judg-
mental, I’ve learned to listen to and trust my gut. It’s one of my
most valued counselors.
Most of us have sharply honed instincts—deeply imbedded
likes, dislikes, and feelings—that are as much a part of us as our
limbs. Ignoring these instincts is like not trusting your eyes, but
we frequently do ignore them—usually to our regret. It’s easy to

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