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P E R S O N A L I Z E Y O U R P I T C H



























                   Speaking at the Learning Annex Wealth Expo.
                   Photo courtesy of the Trump Organization.




                       I was involved in a very difficult negotiation and found myself
                   disliking my adversary. My feelings placed a wall between us; my
                   dislike made our dealings strained and unproductive. Our deal
                   was on the verge of collapsing, when I discovered that my adver-
                   sary was an avid golfer like myself. When we began our next ses-
                   sion, I mentioned that I had heard he was a golfer. We started
                   talking about golf, which eased the tension. When we resumed
                   our business, we were more at ease, communicated more easily,
                   and closed the deal.
                       I’ve heard stories about people who landed terrific jobs, not
                   just because of their qualifications, but also because of common
                   interests they had with the people hiring them. Granted, the
                   applicant had to have the credentials to begin with, but lots of
                   people do. A top law firm hired a young lawyer because, in
                   addition to excelling in law school, he held a master’s degree
                   in music. His music degree was the deciding factor because the

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