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P E R S O N A L I Z E Y O U R P I T C H
Speaking at the Learning Annex Wealth Expo.
Photo courtesy of the Trump Organization.
I was involved in a very difficult negotiation and found myself
disliking my adversary. My feelings placed a wall between us; my
dislike made our dealings strained and unproductive. Our deal
was on the verge of collapsing, when I discovered that my adver-
sary was an avid golfer like myself. When we began our next ses-
sion, I mentioned that I had heard he was a golfer. We started
talking about golf, which eased the tension. When we resumed
our business, we were more at ease, communicated more easily,
and closed the deal.
I’ve heard stories about people who landed terrific jobs, not
just because of their qualifications, but also because of common
interests they had with the people hiring them. Granted, the
applicant had to have the credentials to begin with, but lots of
people do. A top law firm hired a young lawyer because, in
addition to excelling in law school, he held a master’s degree
in music. His music degree was the deciding factor because the
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