Page 110 - Midas Touch

With my experience working with my father as my early training in
branding, I went on and established the Trump name in Manhattan and
then nationally and internationally. Much as Robert had his rich dad to
point things out to him, I had my father, Fred C. Trump, as a mentor. He

often emphasized how important it is to love what you do.

Success most likely won’t happen otherwise. He was also efficient and
gave me his four-step formula for success:

1. Get in.

2. Get it done.

3. Get it done right.

4. And get out.

That’s exactly how he worked. His comprehensive approach to business
has always stayed with me. Working with him in those early years and

watching him in action was a great education, unparalleled actually. It
proves that having an example is a great way to learn, and it’s one reason I
try to set the example in my organization. People learn by watching as
well as listening.

Today, the Trump brand is firmly established as representing the highest
quality available anywhere. When you think Trump, you think quality.
That didn’t happen by accident. It has been a conscious decision since day

one, and we work at it daily. For example, when we’re working on a new
project, we do our research. In Scotland, we not only hired
geomorphologists to study the sand dunes, but also made significant
improvements in the plan to protect the local wildlife: the creation of three
artificial holts for otters, badger protection, new habitats for birds, the
erection of nest boxes and bat boxes, the creation of new slacks, plant and

habitat translocation, and seed collection to maintain young dune slack
habitats. And that’s just a short list of how comprehensive we had to be to
deliver the absolute finest quality. With this project, the finest quality
meant being environmentally sensitive. Nothing, from the wading birds to
the Black-headed Gulls, was a minor issue to us.

It’s true. Being the best requires full-time attention and application. Mess
it up, and it will be in the papers. The fact that I am of interest to the

media keeps my name circulating on a daily basis. They are going to write