Page 115 - Midas Touch

point. I work fast and so must they. It’s a streamlined system and visitors
are surprised at how small my core staff is. Everyone pitches in to get the
work done. It’s a team held in esteem with individual responsibility. I’ve
found that people work harder when they are held accountable, and their

confidence level rises along with that. In that sense, I am a teacher and I
like to challenge people to do their best. When you get your brand going,
that’s a good thing to remember. I say that because people respond, not
only to the challenge, but to the confidence that is instilled in them when
someone believes in their abilities enough to expand their responsibilities.
Never judge someone by their job title. You’d be surprised at the talents
people can have. Many of my employees have far surpassed what their job

titles have implied.

Another important consideration is that, most likely, you will be
representing your brand. I represent my brand at all times, and I enjoy
sharing my endeavors. I am very much a spokesperson for The Trump
Organization and our projects, which is easy for me because I’m truly
excited about what I’m doing, and I know my brand is the best. The
challenge is making sure that absolutely everything connected with you

and your brand is aligned with what your brand stands for. For us, that’s
being the best. I’d find it hard to believe that every company, yours
included, wouldn’t want to stand for some aspect of doing good work, so
keep in mind that everyone and everything connected with your brand
represents you, and your reputation is at stake at all times. It can be a

doorman who makes an extra effort, and then someone who doesn’t.
People can be very critical, and rightly so in some circumstances. Service
is a big part of my brand. My customers pay for the best, and they deserve
to get the best at every level. Every mistake, no matter how small, is a
reflection of you and your brand. Learn from it so it doesn’t happen again.
Keeping your level of excellence requires diligence at all times.

Being True to Your Brand and Yourself

I like when Robert says to be true to your brand and to yourself. He’s also
right when he says you cannot be all things to all people if you want to be
a brand. You have to decide what it is you want to be known for. You have
to be true to yourself. You have to please yourself first. I know we’ve all
heard that before, but otherwise, what are you doing it for? But be warned.

Like I said, not everyone will agree with the stand you take. A lot of