Page 37 - Midas Touch
P. 37

I knew the neighborhood could use a big change, and I believed the first
                step would be to acquire and restore the Commodore Hotel. I remember
                that even my father couldn’t believe I was serious about this. In fact, he
                said, “Buying the Commodore at a time when even the Chrysler Building

                is in bankruptcy is like fighting for a seat on the Titanic.” We both knew it
                was  a  risk,  but  I  was  certain  the  renovation  would  change  the
                neighborhood back into the flourishing area it could and should be. I could
                visualize it and, because of that, I knew I was right. That gave me a lot of
                confidence—which I was going to need.

                About a year before I started negotiating for the hotel, the owner (Penn
                Central Railroad) had wasted about $2 million in renovations that made no

                positive  improvement  whatsoever.  It  was  obvious  that  the  hotel  still
                needed  a  great  deal  more  work,  and  the  owner  still  owed  $6  million  in
                back taxes. They were ready to sell. I could therefore take an option to
                purchase  the  hotel  for  $10  million—but  I  would  have  to  structure  a
                complex  deal  on  my  own  before  making  the  purchase.  I  would  need
                financing, a commitment from a hotel company, and a tax abatement from
                the City of New York. All of this was complicated, and negotiations took

                several years.

                During these negotiations, I was looking for a talented designer who could
                make this old hotel into a spectacular landmark. I met a young architect
                named Der Scutt who understood my vision. I wanted to wrap the building
                in something shiny to give the whole area a new façade. I wasn’t sure this
                deal would even happen, but I was so positive it could be great for the area
                that I spent the time to discuss it with Der Scutt and hired him to do some

                drawings, just in case, so we’d be ready.

                I also knew I’d need a big hotel operator because a hotel with 1,400 rooms
                and 1.5 million square feet isn’t a job for just anyone. When I reviewed
                the most experienced names in the business, the ones with the best track
                records, Hyatt seemed to be at the top of the list. I was hoping they might
                be interested because, although hard to believe today, at that time Hyatt

                had no hotel in New York City. I was right. They were interested. We made
                a deal as equal partners, and Hyatt agreed to manage the hotel after it was
                completed.
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