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Y O U’ R E F I R E D!

Words no one wa nt s to hea r—or s a y

espite all I’ve accomplished, all the projects I’ve devel-
Doped, and the amazing organization I’ve built, it’s ironic
that I’m most known for the phrase, “You’re fired!” It shows
the power of television. Total strangers walk up, point their fin-
gers at me, cock them sharply, and say, “You’re fired!” Then
they laugh like crazy and announce to their companions, “I just
fired the Donald.”
I’m delighted to give them a good laugh and to know that
they watch The Apprentice. I’ve also come to terms with being so
closely identified with a phrase that no one likes to hear or say.
Firing anyone, even the worst, most unpleasant, inept
jerk, isn’t fun. It can also be very disruptive to your business.
Making the decision to fire an employee can be agonizing,
and actually firing the worker can be tough to carry out.

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