Page 218 - Trump University Commercial Real Estate 101

TRUMP UNIVERSITY COMMERCIAL REAL ESTATE 101

The Three Things That All Good Businesses Do

There are simply too many moving parts in business to keep things
steady , just so , or as - is . Therefore, your business is either growing, or it ’ s
in decline.

Create New Channels

Your business will grow when you create new channels for business to

flow to you. The way you do that is by building relationships and
improving your marketing methods.
Let ’ s say you decide to increase your business by starting a new
marketing channel. You ’ ll do direct mail campaigns to owners who
have owned their properties for 20 years or more. These people may
be ready to retire or may have depreciated their assets to the point that
they ’ re looking to replace them.
You send out a batch of letters and get a few sellers to call. So far so
good, but this is where people often make a mistake: They stop their mar-
keting in order to work the deal. One of two things will then happen.
Best case: They move ahead with the deal and perhaps 90 days
later they have a cashier ’ s check for a nice amount — but their market-
ing engine is stone - cold with no new leads coming in.
Worst case: The deal falls through, there is no cashier ’ s check to
celebrate over, and their marketing engine is stone - cold.
Either way, you ’ re hurting yourself. You must walk and chew gum.
You must be working on your deal at the same time you ’ re keeping that
new source of deals humming along. Can you do it all by yourself? Prob-
ably not. That ’ s why you must delegate as many parts of it as you can.

Create New Streams of Cash

Cash flow is king in almost any business. The lack of cash flow is the
number one reason that businesses die.
When in doubt, opt for the avenue that gives you more cash fl ow.
I ’ ve done hundreds of single - family deals in my career, but I much

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